Novexa Design Principles
Central to the success of our products is the rigorous application of the Novexa Design Principles, a set of simple rules focused on the totality of the needs and requirements of people using software (Customers), not merely aesthetics:
| Speed | If software is too slow, Customers will move on - simple as that. |
| Utility | Software must perform some valuable function to simplify and improve Customers' lives. |
| Clarity | Content must be clear and straightforward, expressed in plain language. |
| Control | Customers must be in control - the software must work to their requirements, not the other way round. |
| Conformity | The best software conforms to Customers' expectations and is intuitive. |
| Ubiquity | The best software works across a range of platforms, where and when Customers need it. |
| Integration | The best software integrates with Customers' existing applications to maximise utility, efficiency and convenience. |
| Value | Customers must perceive the software to be worth its cost. |
Particularly in the case of internet-based products, while substantive content is at the core of utility and success, so too are many non-content factors (usually grouped under the title of the Customer Experience). We aim to reflect these realities in every product we create.